Back to Bidders

PGAM Direct

Features

Bidder Code pgamdirect Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1353
GPP Support tcfeu, usnat, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs all Privacy Sandbox check with bidder

Note

PGAM Direct is PGAM Media LLC’s self-hosted SSP adapter, operating against our own OpenRTB 2.6 infrastructure at rtb.pgammedia.com. PGAM Media also maintains pgamssp, our legacy TeqBlaze-hosted integration. Both adapters are actively maintained during the 2026 migration window; new integrations should prefer pgamdirect.

Bid Params

Name Scope Description Example Type
orgId required Publisher slug issued during onboarding. Passed on every bid request so PGAM can route + report. 'pgam-acme-pub' string
placementId required Placement reference for the ad slot. Must match a placement configured on the publisher’s account. 'hdr-300x250' string

Example

var adUnits = [{
  code: 'your-ad-unit-id',
  mediaTypes: {
    banner: { sizes: [[300, 250], [728, 90]] }
  },
  bids: [{
    bidder: 'pgamdirect',
    params: {
      orgId:       'pgam-acme-pub',
      placementId: 'hdr-300x250'
    }
  }]
}];

Privacy + identity

  • TCF v2.2 — consent string forwarded on every request; publishers on EU traffic must supply a valid TCF string.
  • USP / CCPA — forwarded via regs.ext.us_privacy.
  • GPP — tcfeu, usnat, usstate_all, and usp sections all supported.
  • COPPA — honored; flag forwarded on regs.coppa.
  • User IDs — all EIDs configured in Prebid’s User ID module are passed through in user.ext.eids, including UID 2.0, ID5, LiveRamp RampID, The Trade Desk EUID, and SharedID.
  • SupplyChain Object — full multi-hop schain forwarded with our node appended (asi: pgamssp.com, sid: publisher-scoped).
  • First-party data — ortb2 site, user, and content objects merged into the outbound request.

Features

  • Multi-format imps — banner, video (instream + outstream), and native on the same ad unit; we bid on any offered format.
  • Deals (PMP) — imp.pmp.deals[] honored inbound; attention-indexed and curation deals from our marketplace are surfaced outbound.
  • Floors module — bidfloor + bidfloorcur from the Prebid floors module are forwarded; PGAM additionally applies a dynamic rolling-quantile server-side floor.
  • Take-rate transparency — every winning bid.ext.pgam carries take_rate_pct, gross_cpm_usd, and publisher_payout_cpm_usd for per-transaction reconciliation.

Contact

  • Maintainer: ppatel@pgammedia.com
  • Company: PGAM Media LLC
  • GVL ID: 1353

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pgamdirect hb_bidder_pgamdirect hb_adid_pgamdirect
hb_size_pgamdirect hb_source_pgamdirect hb_format_pgamdirect
hb_cache_host_pgamdi hb_cache_id_pgamdire hb_uuid_pgamdirect
hb_cache_path_pgamdi hb_deal_pgamdirect

Back to Bidders